Corporate Profile

About PPLIC


The Philippine Prudential Life Insurance Company, Inc. (PPLIC) is a leader in innovation and growth in the life insurance industry in the country.  Founded on February 18, 1963 by the late businessman and philanthropist, Daniel L. Mercado, Sr., the Company is now run by his grandson, Gregorio D. Mercado, as its President and Chief Executive Officer.  Also known in the industry as “George,” Mr. Mercado is a Past President (2008) and current Vice President (2011) of the Philippine Life Insurance Association (PLIA), the organization of all life insurance companies in the Philippines.  He is also a Past President (from 2008 to 2010) and current Vice Chairman of the Insurance Institute for Asia and the Pacific (IIAP).  The Chairmanship of PPLIC is now held by the founder’s son and former Company President, Daniel M. Mercado, Jr.


PPLIC is a reputable 100% Filipino-owned financial services company committed to providing the best financial advice and diversified and affordable products — such as endowment plans, whole life plans, group and permanent plans, healthcare coverage, education and pension policies and Credit Life Insurance — to its valued clients through its multiple and accessible distribution channels.


Now on its 48th year of sterling, trustworthy and continuous service, PPLIC is now among the Top 15 Life Insurance Companies in the country and continues to serve the best interests of its more than 1.5 Million Policyholders and their families, with over Php 57 Billion Business-In-Force.  Despite recent worldwide and local business challenges, the Company, through its prudent management, continues to enjoy solid financial standing.  As of December 31, 2010, it has Total Assets of over Php 681 Million, which represents a 16.2% growth over the previous year or a tremendous 272% growth over a span of five years.  Total Equity is at over Php 228.9 Million, from merely Php 119 Million in 2006, or a five-year growth of 92%.  Net Income is recorded at over Php 23.86 Million, or a 496% growth over five years.  Its Total Premium Income is recorded at over Php 890.89 Million, a 31% growth over previous year and a remarkable 516% growth since 2006.  Total amount of Claims paid is at Php 88.47 Million for the year, a 35% increase versus Php 65.66 Million in 2009.  Its Legal Policy Reserves, the funds invested to be used for future claims, is recorded at over Php 351 Million, or an increase of over Php 69 Million from previous year.  Total Investments are at over Php 351.47 Million.


Distribution remains to be among its core strength, as the Company constantly invests in its marketing force, now numbering over 1,200, and in putting up sales offices to extend services in key cities nationwide.  Its six Distribution Channels — Traditional Individual, Group Marketing, Direct Marketing, Retail Marketing, Telemarketing and Alternative Marketing — are fully committed and dedicated to helping Filipinos everywhere live a more secured life.


As an industry innovator, PPLIC was a pioneer in Mortgage Redemption Insurance, which later evolved into Credit Life Insurance, where the face amount matches the loan balance of a bank borrower at any given time and is designed so that the loan will be paid off in full in the event of death of the Insured/Borrower.  It also pioneered in organizing groups of life insurance companies as a pool to handle a program of protection for select customers.


It has been awarded the prestigious Superbrands status, making it the only life insurance company to be given this distinction twice in a row, for the 2009-2010 and, again, for the 2011-2012 awarding periods.


As a responsible Corporate Citizen, PPLIC continues to be actively involved in worthwhile advocacy programs, such as Gawad Kalinga (through the Company’s GK Village in Caloocan City) and its regular support to the Kariton Klassrum project of CNN Hero of the Year Kuya Efren Peñaflorida.


*last updated: August 15, 2011