Photos above show (left to right): Mr. Victor P. Quisumbing, Mr. Amando A. Mercado and Ms. Arabelle Adigue.

Mr. Gregorio D. Mercado, President and Chief Executive Officer of Philippine Prudential Life Insurance Company, Inc. (Philippine Prudential), the industry leader in innovation and growth, announced today the Company’s new Key Executive Appointments, effective 02 January 2012, as follows:

Mr. Victor P. Quisumbing as Chief Distribution Officer and the new Head of Philippine Prudential’s Sales and Marketing Group.  Mr. Quisumbing brings to the Company over 30 years of experience as a career professional in the Life Insurance Industry, beginning with a distinguished and impressive Agency Sales career at Manulife Financial to eventually rise to President and CEO of All AsiaLife, Philipppine AXA Life and, most recently, Grepalife.  At Philippine Prudential, he will be tasked to drive further growth and expansion of the Company’s existing Distribution Channels, while developing new ones and also introducing innovations to help ensure Philippine Prudential’s sustainable viability in the years to come.

Mr. Amando A. Mercado as Chief Operating Officer. Following his various achievements as the former Head of Sales and Marketing, Mr. Mercado will now take on new and distinct challenges to streamline, optimize, enhance and drive all of Philippine Prudential’s Operations units, helping ensure that all of its “back-office” departments work at peak efficiency in delivering timely, relevant and value-added support, not only to Philippine Prudential’s Distribution Channels, but most especially to the Company’s valued clients through its Customer Service group.

Additionally, in the Fourth Quarter of 2011, Philippine Prudential appointed Ms. Arabelle Adigue as Vice President for Marketing, bringing to Philippine Prudential her rich experience in Marketing Management, including Product Management, from her stints at AXA, Grepalife and Philamlife.

“We are greatly pleased and excited with these new executive appointments and look forward to their valuable contributions in 2012 as we enter our 49^th year of sterling service in the life insurance industry,” Philippine Prudential President and Chief Executive Officer Gregorio D. Mercado said.  “In the last five years, our Company has seen not just impressive, but rather, spectacular results in our overall performance, making us today among the Top 15 life insurance companies in the country.  With this latest major milestone, we are determined to continue our upward trajectory as we approach our 50^th year and beyond.  We thus wholehearted welcome Mr. Vic Quisumbing and Ms. Daryl Adigue to our Philippine Prudential Family, as we wish Mr. Mandy Mercado continued success in his new role as our Chief Operating Officer,” he added.

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